Far Bank Hires David Visnack as Director of Marketing and Merchandising

Far Bank Enterprises, Inc., parent company of Sage Manufacturing, Redington and RIO Products Intl., Inc., announced the hiring of David Visnack as director of marketing and merchandising. In this newly-created role, Visnack will help Far Bank strengthen its current business within traditional channels while also reaching out to new categories and new markets.
Having successfully grown international brands as director of marketing at SmartWool and vice president of marketing for Buck Knives, Visnack will oversee the marketing teams for all three Far Bank brands. Leveraging his experience in the outdoor and apparel industries, Visnack hopes to further develop these brands so that they can leverage new product opportunities that deliver maximum profitability to Far Bank and its retail partners.
“Our continued focus is to drive value to our retailers and consumers, and marketing is a big piece of the equation, especially for retailers,” said Far Bank president Travis Campbell. “We see this new role as an evolutionary step in our vision and we’re excited about David’s past accomplishments in growing brands. David’s brand-centric approach to clothing and accessories is right in line with our strategy. We look forward to his experience and guidance in further developing and capitalizing on the strengths of each brand while building a cohesive, nationally recognized ‘house of brands’ built around the principles of innovation, quality, conservation and the flyfishing lifestyle. An added benefit of bringing David on-board is it gives Marc Bale, Far Bank’s VP of sales, who had been handling these marketing responsibilities, the ability to focus exclusively on driving sales for the organization.”
Referring to his new position, David Visnack said: “It’s an honor to be working with such solid and iconic brands. Between Sage, Redington and RIO, there’s a long heritage of innovation, and I’m excited to be able to add to it. Far Bank brands are a link to the natural beauty that enriches the lives of their customers, so I’m especially excited to develop brand initiatives that support conservation efforts,” Visnack continued.