Great Bay Chimes in with “Dealer Protection Program”

In response to a note from Bill Leuchten of Front Range Anglers in Boulder, Colorado, regarding manufacturers selling direct via websites, Angling Trade received a number of energized responses.  Perhaps most interesting was a note from David Gibson of New Hampshire-based Great Bay Rod Co., who enlightened us on his company’s “Dealer Protection Program.”
Here’s the deal in a nutshell.  If a dealer carries Great Bay rods (which are all U.S. made, and retail at $330 on average), and a consumer within a 60-mile radius of that shop purchases a Great Bay rod online, the dealer is still given full shop margin on that sale.  It’s that simple. To learn more about the product and the program, see greatbayrods.com.