By announcing the launch of the International Fly Tackle Dealer show, the American Fly Fishing Trade Association did more than start a trade event. In my opinion, it wagered, perhaps boldly, the future viability of the organization as a whole.
Does the fly fishing industry need a fly-specific trade show? Or, are the interests of this industry best served by integrating a trade show presence with other established events, namely ICAST (the all-fishing trade show) or Outdoor Retailer? Or… is the best answer “all of the above?”
I’m very interested in your opinions and comments in this regard. In fact, I depend on what retailers and manufacturers have to say as Angling Trade sets out to cover this story in detail.
I will say that I believe any fly fishing trade show should be a means to an end, and not an end unto itself… and that end should be growing this sport.
So what will it take for manufacturers and retailers to realize value from any trade show?
I thank you for your comments, wish you a safe and enjoyable holiday season, and assure you Angling Trade will offer more coverage and insights on this topic early in the New Year.
Best regards,
Kirk Deeter
Editor, Angling Trade
