Keep Your Customers: RBFF Research Reveals Retention Key to Increasing Overall Participation

Recreational Boating & Fishing Foundation Research Reveals Importance of Retention Efforts to Increasing Overall Participation

“Retention is key to increasing overall participation in fishing, according to a new addendum to the 2010 Special Report on Fishing and Boating. RBFF took a closer look at the Special Report to help identify the target market segments that represent the best potential for future growth of recreational fishing and boating, as outlined in the organization’s Strategic Plan.”

ADDENDUM KEY FINDINGS:

• Of the 48 million people that fish, 31.7 million (two-thirds of the total) participates in freshwater fishing exclusively.

• Freshwater fishing participation increased 1.6 percent from 2008 to 2009.

• Between 2007 and 2009, fishing has consistently attracted between 3.3 – 3.4 million new participants to the sport each year. However, fishing continues to lose participants at an even higher rate.

• Fishing is expected to maintain its current level of participation over the course of the next five years. However, the participation rate will actually show a decline as the U.S. population increases.

Please visit this link for the full report