A special mid-year report on the U.S. fly fishing market produced for the International Fly Tackle Dealer (IFTD) Show is available from Southwick Associates. The report presents data collected from Southwick Associates’ AnglerSurvey.com service, a monthly online consumer panel survey of U.S. anglers that tracks monthly changes in angler participation and purchases. Below is an overview of basic demographic information included in the report:
Summary of Survey Respondents:
January – June 2009 January – June 2010
Fly & Standard Fishing Only – Fly & Standard Fishing – Fly Fishing Only
* “Fly & Standard Fishing” means that they participated in other types of fishing
Under 18 6.3% .5% 4.7% 2.3%
18 to 24 4.3% .0% 3.3% 2.2%
25 to 34 23.1% 17.5% 29.0% 26.1%
35 to 44 26.8% 30.9% 22.6% 21.4%
45 to 54 21.8% 25.3% 22.2% 25.6%
55 to 64 11.6% 17.1% 12.3% 16.1%
65 and older 6.0% 8.7% 5.9% 6.4%
Total 100.0% 100.0% 100.0% 100.0%
———————
Household Income
January – June 2009 January – June 2010
Under $10,000 8.1% 2.6% 7.2% 4.3%
$10,000 to $19,999 5.7% 6.2% 8.1% 9.4%
$20,000 to $29,999 8.2% 6.8% 8.6% 8.2%
$30,000 to $39,999 12.9% 8.0% 15.7% 13.5%
$40,000 to $49,999 10.9% 14.4% 10.4% 7.7%
$50,000 to $74,999 22.7% 29.0% 24.6% 26.6%
$75,000 to $99,999 14.9% 15.0% 11.9% 14.4%
$100,000 or above 16.6% 18.1% 13.5% 15.9%
Total 100.0% 100.0% 100.0% 100.0%
——————–
Education Level
January – June 2009 January – June 2010
11 years or less 3.8% 1.6% 1.9% 1.9%
12 years 18.1% 9.9% 18.1% 12.1%
1-3 years of college 40.9% 33.2% 35.8% 32.6%
4 or more years of college 37.2% 55.3% 44.1% 53.4%
Total 100.0% 100.0% 100.0% 100.0%
——————–
Methods of freshwater fishing used by ALL anglers by month
* “Fly & Standard Fishing” means that they participated in other types of fishing
Fishing with dead bait – Fly fishing – Fishing with live bait – Fishing with artificial baits, except flies
Jan 2010 13.6% 7.9% 51.7% 71.7% .0% N=749
Feb 2010 14.1% 7.6% 46.9% 70.6% .0% N=916
Mar 2010 14.3% 9.8% 39.0% 80.4% .0% N=1414
Apr 2010 13.2% 12.8% 46.8% 79.8% .0% N=1616
May 2010 14.5% 13.7% 43.7% 79.3% .0% N=1724
Jun 2010 16.2% 16.7% 47.1% 79.7% .0% N=1751
Methods of saltwater fishing used by ALL anglers by monthFishing with dead bait – Fly fishing – Fishing with live bait – Fishing with artificial baits, except flies
Jan 2010 59.3% 6.1% 40.6% 67.3% 1.1% N=147
Feb 2010 60.1% 3.7% 42.9% 68.0% 3.1% N=269
Mar 2010 47.5% 4.0% 52.7% 67.1% 1.7% N=308
Apr 2010 50.3% 3.4% 41.6% 75.2% .6% N=366
May 2010 58.8% 3.5% 45.0% 67.9% 1.6% N=455
Jun 2010 51.4% 6.2% 47.9% 64.8% 2.1% N=520
Age of Respondent
January – June 2009 January – June 2010
Under 18 6.3% .5% 4.7% 2.3%
18 to 24 4.3% .0% 3.3% 2.2%
25 to 34 23.1% 17.5% 29.0% 26.1%
35 to 44 26.8% 30.9% 22.6% 21.4%
45 to 54 21.8% 25.3% 22.2% 25.6%
55 to 64 11.6% 17.1% 12.3% 16.1%
65 and older 6.0% 8.7% 5.9% 6.4%
Total 100.0% 100.0% 100.0% 100.0%
More detailed information, such specific market share data is available in the report. For more information on this report or to find out how AnglerSurvey.com can help grow your business contact Rob Southwick at [email protected].
