Data From the Latest Media Report from AnglerSurvey.com (Produced by Southwick Associates)
Type most purchased: fly tying material (52%)
Top type of flies purchased: Freshwater streamers/buggers (33%)
Top brand of flies: Locally tied (18%)
Most flies purchased from: Local shops (34%)
Top brand for fly tying material: Hareline Dubbin (17%)
Most fly tying material purchases from: local shops (42%)