As you’ve followed Angling Trade in recent months, you no doubt noticed a focus on The FLYBOOK, which is business and reservations software specifically engineered to meet the needs of guides and outfitters. Today at IFTD, The FLYBOOK introduced its version 2.0, which is easier to use, and includes new lodging and marketing capabilities.
“This platform allows outdoor-based businesses with the ability to utilize technology in an era when mobile and cloud computing is the norm,” said The FLYBOOK CEO Craig Langer. “And at the same time, still fulfill the unique needs of an industry that requires something more personal and custom than a one size fits all approach.”
The company hired creative engineers to build a new system from the ground up based on cutting edge technology. The improvements come as a result of more than 5 years of experience and feedback from the FLYBOOK’s existing user base of nearly 300 outfitters. In addition to overall intuitive improvements in the user interface, some notable new features users can expect:
Mobile: People can book trips and access information easily whether they are on a computer, tablet or phone.
Lodging: 2.0 can handle lodging of all configurations, from owner-operated to bed and breakfast to 3rd party partnering relationships.
Mass Marketing Emails: Leverage the customer database and contact information to manage regular marketing emails to outfitters user base.
E-Commerce: A plug-and-play ecommerce system to sell products online.
Increased Flexibility: Increased customization and payment collection options.
Check out www.theflybookonline.com to learn more about the company.
