Simms has officially launched its 2014 product line with the release of the company’s first-ever digital Gear Guide. The new 2014 Gear Guide showcases the Spring line of products from Simms, including waders, outerwear and sportswear, along with the company’s new pack line. The Gear Guide intertwines the gear presentation with the company’s iconic photography and stories. In addition, films by long-time Simms collaborator RA Beattie and product films take visitors through a journey through the new season.
“The new 2014 line is so impressive we knew we wanted a dramatic way to showcase it to our audience,” says Rich Hohne, Digital Marketing and Public Relations Manager. “We also knew we wanted something that would take viewers on a journey through the product line and also—through the use of photography and film—through the Simms experience.”
Incorporating responsive design, the 2014 Gear Guide scales to all screen sizes to meet the growing needs of mobile audiences. The 2014 Gear Guide was developed in close collaboration with Bozeman-based Digital Wax Works. It can be found at http://www.simmsfishing.com/gear-guide/2014-spring and Simms’ various social media outlets and can be viewed on any device with Internet access.
