The American Fly Fishing Trade Association (AFFTA) held a retailer summit meeting in Aspen Colorado last week, and Angling Trade attended.
We counted over 30 attendees, representing shops primarily from the Rocky Mountain Region, from Montana to Colorado.
The forum covered a variety of topics, from managing inventory, to optimizing online presence through social media. It also proved to be a platform for venting ideas on touchy subjects like fly rod warranties, motivating staff and customers, and more.
For more information, link to www.affta.com. And stay tuned to the next print issue of Angling Trade magazine for a full report on the event.
