AT Survey:  What is the best frequency for new rod model introductions?

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rods

The latest and greatest drive sales demand, no doubt.  But there’s also something to be said for building product affinity and sticking with it.  As retailers, what do you think is the best “life cycle” for fly rods… how long should it be between major product line introductions?

What is the best frequency for new rod model introductions?

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