AT Survey: How Much Do You Care About Trade Show Hype and Awards?

• It’s a big deal. I definitely pay attention, and I order product based on what scores best and wins awards.
• It certainly catches my attention, and it has some influence, but by no means is it the only deciding factor when it comes to products I carry.
• It really doesn’t have much influence… I think it’s a popularity contest, like voting for the prom queen.
• What’s the New Product Showcase, and who really cares?

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