Beyond walking the show floor, there’s a whole other valuable facet that people attending the International Fly Tackle Dealer trade show in Denver next month need to take advantage of if they want to improve their businesses – the IFTD Educational Seminars.
There will be 15 sessions held between Tuesday evening and Thursday that will help you take practical, actionable insights and advice back to your business. More detailed descriptions can be found here.
If you have not registered for IFTD yet, there’s still time – CLICK HERE>>
There are a couple, in particular we want to call out. The first, Angling Trade is proud to be a sponsor of:
Tuesday, October 15th
3:00 pm – 6:00 pm How to Better Utilize Facebook and Instagram to Drive Business **Registration required**
Dan Morgan, Facebook Small Business Council Member & CMO Project Healing Waters Fly Fishing
How a brand’s direct-to-consumer strategies work and Specialty Retail Best Practices **Registration required**
Rich Hill, President – Grassroots Outdoor Alliance
And then this one is important on a number of levels:
Wednesday October 16
2-2:45 pm
Diversity and Inclusion on the Water – Moderated by Joel R. Johnson, owner of Admirable Devil, former CMO Trout Unlimited
Diversity on the water is increasing AND decreasing—What gives? And why does it matter? As a brand, guide, or nonprofit that relies on selling to and engaging the angling population, what does understanding diversity and inclusion have to offer? This panel will ask and address frank questions about race, gender, and identity that impact the choices and behavior of anglers when participating in our sport –from learning to fly fish to booking a guide. We’ll share stories, experiences, and examples of the opportunities that arise from acknowledging race and gender on the water, and working toward equitable participation. And we’ll hear learnings and observations from practical real-world efforts to increase diversity and inclusion in the sport from influential and diverse outdoor leaders.
