8 years ago, Postfly was born in my Boston apartment from the frustration of being new to fly fishing with nowhere to go for help. I didn’t have a local fly shop and what existed online back then was terrible – the good information was fragmented and shopping experiences were awful.
Left with few options, I set out to fix the problem, and it turned out I wasn’t the only one who was frustrated! One box at time, Postfly grew and we were on our way to making it easier for anyone to discover fly fishing – adding new services along the way like Wade Rods and Pelican Reels. Nearly every decision we’ve made has been in an effort to reduce the inherent friction that most new anglers encounter.
Today, I couldn’t be more stoked to announce that we’ve been acquired by Catch Co.! Catch Co. is the leader in direct-to-consumer fishing, but beyond that we share almost every company value imaginable – especially the inherent value of making fishing more accessible to anyone who wants to learn about it.
So what now? It’s important to highlight that nothing changes for you, or for us! Our team will continue to operate Postfly, Wade Rods, Pelican Reels, and Badfish brands from our Newbury MA headquarters. Over time, all of our brands will benefit greatly from Catch Co’s expertise, especially helping us beef up our operations and content to support our products.
I’ve said this since the beginning – we are building these brands FOR YOU! I can’t thank you enough for your tremendous support through the years. YOU have built these brands into what they are today. This has already been the journey of a lifetime, and now the future is brighter than ever before.
