Angling Trade E-Survey: Has the “lifetime” rod warranty outlived its value?

• Yes. Do away with it. It’s too expensive and takes too long to fix or replace a rod these days anyway.
• No. A warranty is still a key value and consumers want it.
• Yes and no… give consumers a choice to buy it at purchase, but don’t build it into the upfront price anymore.
• Keep it, but only if companies can do a much better job of living up to fulfillment promises.
• Don’t know/no opinion.

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