St. Croix just announced the hiring of Zack Dalton as Fly Fishing Director of Sales. Dalton brings 23 years of experience in the fly-fishing business to his new position at St. Croix.
A lifelong angler, Dalton grew up in Idaho Falls with immediate access to world-class trout fishing. He entered the fly-fishing industry as a manufacturing lead and customer service representative for RIO Products in 1998. His career at RIO would take him around the world, and Dalton’s authentic fly-fishing skills earned widespread recognition extending into the realms of steelhead, salmon, saltwater, and beyond. Dalton was already an established authority and a respected voice in the fly-fishing industry when RIO was acquired by Far Bank Enterprises in 2005, at which time he remained onboard and began managing sales for both the RIO and Sage brands. He continued as sales manager for all Far Bank brands through December of 2021.
Now living in Poulsbo, Washington, the 44-year-old Dalton begins the next chapter in his professional career with St. Croix Fly Fishing this week.
“I’m extremely grateful for my many years at RIO and Far Bank, “Dalton says. “We launched a lot of highly successful products over a number of years, and that goal – bringing new products to market that help fly anglers experience greater success and more satisfaction – is really what motivated me to join this exceptional team St. Croix is building to reestablish its fly-fishing brand for the benefit of anglers.”
St. Croix CEO, Scott Forristall, has deep roots in the fly-fishing industry and worked closely with Dalton in the past. “Zack reported to me during my own time at Far Bank,” Forristall says. “He is a student of the fly-fishing institution – the sport and the industry – and proved instrumental to the company’s success in sales but was also very involved and skilled in product development. He had personal relationships with almost everyone in the business and was the best sales manager in the fly-fishing industry at that time. I believe he still is.”
