From Mayfly Outdoors:
Mayfly Outdoors, a leading manufacturer of fly fishing equipment, is proud to announce that it has been recertified as a B Corporation. B Corporations are companies that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability. B Corporations include organizations such as Patagonia, Ben & Jerry’s, and The Honest Company.
Mayfly added a third business, Airflo fly lines, as a new certified company along with current brands
Ross Reels and Abel. The B Corporation status affirms Mayfly’s commitment to be a force for good.
Mayfly Outdoors is widely recognized as one of the nation’s premier outdoor product companies. In
2021, the Alliance Center awarded Mayfly as one of the Best for Colorado. The award noted Mayfly as
one the top Certified B Corporations in the state. Previously, Mayfly became the first company in
Montrose County to become a B Corporation in 2018.
“We are proud to continue our journey with the B Corp community and be recognized for the work we
have been doing to create a more sustainable future for our customers and the planet,” said Mayfly
Outdoors CEO Jeff Wagner. “As a fly fishing equipment manufacturer, we have a responsibility to
protect the pristine waters that sustain our industry and the world around us.”
Mayfly Outdoors has implemented significant sustainable practices into its manufacturing, including
the use of recycled materials in its products, reducing waste and carbon emissions in its facilities, and
making environmentally responsible decisions when sourcing materials. “We will continue to prioritize
sustainability as a core value and work towards reducing our environmental impact,” said Wagner.
In 2022, Mayfly announced its partnership with Terracycle to bring the recycling program to hundreds
of fly fishing retailers across the United States. The company is the only fly fishing line manufacturing
business to operate a nationwide recycling program. In 2023, is scheduled to open a new anodizing
facility opening in Colorado that will have zero effluent and include a state-of-the-art re-circulating
water system. The company has facilities in California, Colorado, and the United Kingdom.
In its homebase in Montrose, Colorado, Mayfly is partnering with the community to restore and
enhance nearly 1.5 miles of the Uncompahgre river as part of the Colorado Outdoors project. The
endeavor includes the installation of nearly 2.25 miles of new river trails for families and outdoor
enthusiasts, including over 40 acres of open space enhancement and wildlife preservation. In addition,
Mayfly recently completed construction on its 41,000 square foot headquarters within the project,
opening in 2019. In 2022, Mayfly was awarded with the Exemplary Industry Partner Award by Colorado
Trout Unlimited for its work.
“It’s a great honor to be a part of the B Corp community,” said David Dragoo, Mayfly’s founder. Dragoo
noted that the certification is similar to Fair Trade or LEED certification, but for the operating
businesses. “We can continue to measure our impact for our stakeholders and make improvements to
how we operate. We can make money, but we also make a difference.”
Dragoo mentioned becoming a B Corp is a way that Mayfly can also lead by example in the fly fishing
and broader outdoor industry. He is also optimistic other local businesses in the region will gain
interest and become certified.
Since its inception in 2006, B Lab has focused largely on “best in class” businesses, including both
small and large corporations and forward-thinking companies fully committed to adopting sustainable
practices and being role models for others. Many other household names have earned similar status
from B Lab, indicating a certain level of excellence as measured by the nonprofit’s B Impact
Assessment, developed and re-developed over several years.
For more information on B Corporations and the certification process, visit https://bcorporation.net.
About Mayfly Outdoors
Mayfly Outdoors is a Colorado-based outdoor products company headquartered in Montrose, Colorado. Mayfly subsidiaries operate under various brand names including Abe®l, Ross Reels®, Airflo®, and Dyna-King. Combined, these businesses are the recipients of more industry “Awards in Excellence” for innovation,
dependability and performance than any other fly-fishing tackle manufacturers in the world. Learn more at
mayflyoutdoors.com
About B Corporations
Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are 6,000 Certified B Corporations in more than 80 countries and over 150 industries with 1 unifying goal – to redefine success in business. For more information, go to www.bcorporation.net.
