Don’t know what your post-trade event survey told you, AFFTA, but here’s what Angling Trade readers said about going to a “show” event when we asked: “If there were an all-in-one event where you could get together with friends in fly fishing… test out hundreds of products… engage in important conservation discussions… talk policy… support the institutions that support fly fishing in the first place… interact with consumers as well as other businesses… eat, drink and be merry… get discounts and deals… and tack on some fishing in one of the best fishing locales in the world at a time of year that’s best to be there… Would you go?”
38% said “for sure”
27% said “probably”
25% said they’d “at least think about it”
And only 11% said “probably not” or “definitely not.”
There you go. All you have to do is beef it up, probably work with other organizations, give it a conservation conscience, pump up the legitimate business value, and hold the event in a great place, and people will show up.
