Longtime industry insider Lizzie Strazza, who has spent the last nine years at Carbondale, Colorado-based Backbone Media, will join Mayfly Outdoors, the Montrose, Colorado-based parent company of brands like Ross Reels, Abel, and Airflo, as its new director of marketing.While at Backbone, Strazza most notably led public relations efforts on behalf of YETI. Max Krapff will assume that role for Backbone, and he can be reached at max.krapff@backbone.media.
Lizzie’s new email is marketing@rossreels.com.
Good luck to all in their new ventures.
