This week *through November 25th), in honor of World Fish Migration Day (November 21), onWater Fish is knocking 20 percent off the price of its fishing app and giving $20 of each purchase to CalTrout. The app helps anglers locate places to go fishing. CalTrout works to remove barriers like dams to restore fish passage in California. Here’s the release:
onWater Fish and California Trout Forge Partnership to Support Fish Migration and a Brighter Future for Rivers
Louisville, CO – November 18, 2024 – onWater Fish, a leading mobile app for anglers across the U.S., is excited to announce a new partnership with California Trout (CalTrout), launching in celebration of World Fish Migration Day and CalTrout’s #MigrationMatters campaign. This exciting collaboration not only highlights the importance of fish passage for California’s native fish species, but also marks the beginning of an ongoing effort to equip anglers with the tools to support sustainable fishing and river restoration.
Supporting Fish Passage with Purpose
From November 18th through November 25th, onWater Fish will offer users 20% off mobile app subscriptions, with $20 from every purchase going directly to CalTrout to support their fish passage projects. These initiatives focus on removing outdated dams and barriers, restoring natural river flows, and enhancing fish migration routes, essential for the survival and recovery of California’s aquatic species.
“At onWater, we believe that responsible angling goes hand-in-hand with conservation,” says Alex Maier, CMO of onWater. “Our giveback campaign with CalTrout marks the start of a much larger initiative to integrate conservation tools into our app. Together, we’re not only supporting vital fish passage work but also preparing to provide anglers with data-driven resources that will help them contribute directly to these efforts in the future.”
Celebrating World Fish Migration Day
World Fish Migration Day, observed on November 21st, raises awareness of the importance of migratory fish and their habitats. CalTrout’s #MigrationMatters campaign emphasizes the urgent need for fish passage solutions and river restoration efforts across California, with a focus on habitat recovery and ecosystem protection. It also highlights the importance of scientific monitoring work to better inform and understand restoration.
“This partnership with onWater comes at a critical time for California’s rivers,” says Curtis Knight, Executive Director of CalTrout. “Together, we aim to inspire anglers and outdoor enthusiasts to take action for native fish, ensuring that future generations can witness the return of iconic fish species to their ancestral spawning grounds.”
