From Far Bank:
Far Bank Enterprises, the parent company of industry-leading brands Sage, Redington, RIO Products, and Fly Water Travel, announced that UK-based Guide Flyfishing will further expand its established Far Bank distribution reach across Europe.
A Far Bank partner for 15 years with a reputation as one of the best fly fishing distributors globally, Guide Flyfishing will be taking over Scandinavian distribution responsibilities effective January 1, 2025, and throughout the Republic of Ireland beginning February, 1, 2025. Guide Flyfishing’s deep Far Bank portfolio will also facilitate the reintroduction of the Redington brand to the Scandinavian market where sister brands Sage and RIO are deeply entrenched and widely respected.
“Guide Flyfishing has a critical understanding of the Far Bank brands and how to help their retail partners profitably sell our products,” said Mike Moore, CRO at Far Bank. “In addition, Guide Flyfishing’s commitment to providing extensive stock availability and the best B2B site in the business has made them a great Far Bank partner and one in which retailers will certainly find new opportunities.”
Guide Flyfishing replaces Fairpoint Outdoors in Scandinavia following the latter’s exit from the fly fishing distribution business, and takes over distribution responsibilities in the Republic of Ireland from Gowen & Bradshaw. A longtime and highly respected partner instrumental in growing the Far Bank brands throughout the region, Gowen & Bradshaw began distribution of Sage products in the mid-1980s and the Redington and RIO product lines in the early-2000s.
“Europe’s fly fishing roots run deep in Scandinavia and Ireland and the Far Bank brands have long been an integral part of those cultures,” said John Legg, owner of Guide Flyfishing. “Our proven distribution network in Europe and our history with Far Bank have us primed and ready to expand into these regions and continue to build the Sage and RIO legacy, as well as revitalize the Redington brand in those enthusiastic markets.”
Regional retailers have already begun the transition to the Guide Flyfishing distribution platform and will benefit from a comprehensive in-territory training and support service model for products, sales, warranty, and repairs. With the move, retailers in these regions will enjoy competitive pricing at or below their current levels, as well as expanded Far Bank product offerings.
About Far Bank Enterprises
Far Bank is the world’s authority in fly fishing, comprised of the greatest brands in the industry – Sage, Redington, RIO Products, and Fly Water Travel. Founded in 1980, Sage’s core mission is “perfecting performance” through our Made in the USA fly rods and high-end fly reels. Redington, acquired by Sage in 2003, is the go-to provider of accessible fly fishing rods, reels, and apparel for the value-conscious angler. RIO Products joined the family in 2005 and is recognized as the world’s leading producer of the highest performance fly lines, leader, tippet, and flies for the specialty fly fishing market. In 2018, Fly Water Travel joined the Far Bank family, complementing our industry-leading products with world-class on-the-water experiences. At Far Bank, our core purpose is to inspire the fly angler through outstanding products and extraordinary experiences. Far Bank Enterprises is a wholly owned subsidiary of the Joshua Green Corporation.
