From Skwala:
Skwala Fishing announces a new partnership with Washington-based Wild Steelhead Coalition as part of the brand’s holiday promotions. On Monday, December 16, 2024, 25% of all profits through Skwala’s website will go towards The Wild Steelhead Coalition’s work to help conserve wild steelhead for now and for future generations.
This is the second year in a row Skwala has ended its popular 12 Days of Skwala holiday promotion with a giveback to a fly fishing conservation organization. Last year the company raised funds for Save Wild Trout in Montana.
“The demands of steelheading has been the inspiration for many of the products we have created at Skwala, including flagship styles like the RS Wader and Jacket,” says Kevin Sloan, Skwala’s CEO/Founder. “When we looked around for a group to benefit from our growing holiday business, we thought it was the right thing to help steelhead. That’s where we centered squarely on The Wild Steelhead Coalition.”
The Wild Steelhead Coalition is a grassroots organization that was formed nearly 25 years ago and has been dedicated to increasing the return of wild steelhead to the waters of the West Coast ever since. The organization strives to protect native steelhead through collaboration, utilizing the latest science to guide their efforts and create awareness with anglers of this magnificent game fish and their plight.
“Skwala makes the type of solid gear that dedicated steelheaders rely upon and when they reached out to support wild steelhead conservation we knew it would be a great partnership,” says Rich Simms, the organization’s board member and founding member. “We have a small but mighty team that punches above its weight class and is hell-bent on helping the fish we have come to love and we embrace all opportunities to collaborate with like-minded people and companies.”
For December 16 only, Skwala will be donating 25% of all apparel sales profits only placed through skwalafishing.com.
About Skwala
Skwala builds gear for fly anglers who are constantly pushing the limits of their fishing adventures. Spearheaded by founder Kevin Sloan, the Skwala team is obsessed with innovation that utilizes leading materials, thoughtful design, and unsurpassed construction. Skwala builds waders, footwear, outerwear, insulation, and sportswear that are built to fish and always ready for the task at hand. Check out the gear line-up at www.skwalafishing.com.
About The Wild Steelhead Coalition
The Wild Steelhead Coalition began nearly twenty five years ago when a group of stunned steelhead anglers gathered in the basement of Ted’s Sporting Goods in Lynnwood, Washington, to discuss the unthinkable: the famed spring catch-and-release wild steelhead season on North Puget Sound rivers was closing due to collapsing returns of wild steelhead fish. Puget Sound’s wild winter steelhead would be added to the Endangered Species list soon after. For more information, visit www.wildsteelheadcoalition.org .
