From Skwala:
Fly Fishing apparel brand adds Europe to global presence.
Skwala Fishing announces a new partnership with Denmark-based Catch Partners to represent the Skwala brand in Europe. This marks the first time the company’s award-winning apparel will be available in Europe. This comes in conjunction with Skwala opening wholesale partners in Canada (Fishtales and Bow River Troutfitters) and Australia (The FlyFisher).
Effective February 1, 2025, Catch will begin exclusive distribution for Skwala’s line of waders, footwear, outerwear, insulation, and sportswear in Europe, focusing on key Scandinavian markets like Denmark, Norway, Sweden and Finland as well as central and southern Europe.
“Since we launched Skwala in 2022, we have had our eyes on Europe. The Skwala line of technical apparel is perfectly suited for the demands of European anglers,” says Kevin Sloan, Skwala’s CEO/Founder. “When we searched for European partners to help with this deployment, Hanna and the team at Catch quickly surfaced as the perfect solution. Their experience with premium brands will serve Skwala well in this market.”
Hanna Bossow Vestergaard, CEO at Catch Partners, added “We have been watching Skwala since they launched. We are impressed with the experience of the team, the incredible product line they have already come to market with and their vision for the future. We expect Skwala to be a leader in fly fishing apparel in Europe very soon.”
The partnership is the first step in an expanded distribution plan for the Montana-based fly fishing company. “We have seen great success in our wholesale strategy in the early years of our business,” says Rich Hohne, Skwala CMO. “With our product line growing in the next few years, the time is perfect for the brand to extend our reach across the globe.”
The partnership will see the launch of select specialty retailers in Europe starting with the Spring 2025 line. To see all the retailers in Europe, anglers can visit Skwala’s retailer locator or Catch Partner’s website.
About Skwala
Skwala builds gear for fly anglers who are constantly pushing the limits of their fishing adventures. Spearheaded by founder Kevin Sloan, the Skwala team is obsessed with innovation that utilizes leading materials, thoughtful design, and unsurpassed construction. Skwala builds waders, footwear, outerwear, insulation, and sportswear that are built to fish and always ready for the task at hand. Check out the gear line-up atwww.skwalafishing.com.
About Catch Partners
Catch Partners’ mission is to bring the finest brands in fly fishing to shops across Europe, ensuring that every fly fishing enthusiast has access to the best equipment for their journey. The company focuses on reliability, fairness, and motivated marketing to support the growth of the fly fishing community. At CATCH, they’re not just suppliers; they are partners in anglers’ passion for fly fishing. www.catch-partners.com
