From Far Bank:
Far Bank Enterprises, Inc., the parent company of Sage, RIO Products, Redington, and Fly Water Travel, has announced the addition of Red Kulper as Brand Portfolio Marketing Director.
Kulper’s duties will focus on elevating brand identity and shaping the customer experience across the individual Far Bank brands, as well as directing those efforts toward a comprehensive Far Bank value proposition.
“We are excited to have Red in the building and sharing his expertise and infectious positivity. His strategic mindset is balanced by deep tactical marketing experience and creative success – there’s not much he hasn’t done in this industry,” said Tag Kleiner, Far Bank CMO/CPO. “He also understands the unique challenges and opportunities of managing a family of brands, and how smart marketing and creative efforts can simultaneously support an individual brand as well the larger portfolio.”
Kulper comes to Far Bank after a decade with Shimano North America Fishing where he was most recently the Creative Director. In that role, Kulper lead marketing in addition to brand and product lifecycle promotion for Shimano, G. Loomis, PowerPro, and Jackall. Prior to his position as Creative Director, Kulper was the G. Loomis Brand Manager in charge of all fly and conventional products, and before that he spent three years focused exclusively on the G. Loomis fly fishing business. In addition to also working with Rajeff Sports where he led marketing initiatives for ECHO, Airflo, and Air-Lock, Kulper also spent time as a Fisheries Biologist with the Oregon DFW in Clackamas, OR.
“I have lived and breathed fly fishing my entire life, but over the last dozen years it’s transitioned from personal passion to professional calling,” said Kulper. “To be part of the Far Bank family and to represent elite brands and work with incredible folks who share my same level of enthusiasm and commitment is a humbling experience. I look forward to strengthening our individual brand identities and growing them together into something greater than the sum their parts.”
Kulper will be working from Far Bank headquarters on Bainbridge Island, WA.
ABOUT FAR BANK ENTERPRISES
Far Bank is the world’s authority in fly fishing, comprised of the greatest brands in the industry – Sage, Redington, RIO Products, and Fly Water Travel. Founded in 1980, Sage’s core mission is “perfecting performance” through our Made in the USA fly rods and high-end fly reels. Redington, acquired by Sage in 2003, is the go-to provider of accessible fly-fishing rods, reels, and equipment for the value-conscious angler. RIO Products joined the family in 2005 and is recognized as the world’s leading producer of the highest performance fly lines, leader, tippet, and flies for the specialty fly fishing market. In 2018, Fly Water Travel (FWT) joined the Far Bank family, complementing our industry-leading products with world-class on-the-water experiences. At Far Bank, our core purpose is to inspire the fly angler through outstanding products and extraordinary experiences. Far Bank Enterprises is a wholly owned subsidiary of the Joshua Green Corporation, which first invested in Sage nearly thirty years ago.
