From Patagonia:
Extending the life of our garments is the single most important thing we can do to lower our impact on the planet. In keeping our clothes in use longer, we reduce overall consumption.
Today, we’re proud to launch a cross-country mission to change people’s relationship with stuff. The Worn Wear Mobile Tour, kicking off April 2 in Ventura, Calif., and ending May 12 in Boston, is our attempt to encourage customers to make their clothes last a lifetime.
As part of the tour, we’re bringing repair staff from Patagonia’s repair facility in Reno, Nev., on the road to offer free repairs on busted zippers, rips, tears, buttons, pulls and more – in addition to teaching people how to fix their own gear. Used Patagonia items will be for sale. The tour will be stopping at a myriad of locations such as retail locations, coffee shops, farmers markets and trail-heads.
Patagonia’s Worn Wear program was created in 2013 as a way to encourage people to take good care of their gear, washing and repairing as needed. The program aims to keep clothing,regardless of brand, in circulation for as long as possible. When it’s time for a replacement, we want you to invest in something that lasts.
That’s why Patagonia makes the best quality, most functional products in the world, guarantees them for life and owns the biggest garment repair facility in North America. And it’s why were going on tour – bringing Worn Wear’s critical message to communities across the country.
“There is nothing we can change about how we make clothing that would have more positive environmental impact than simply making less,” notes Patagonia CEO Rose Marcario. “Worn Wear is a celebration of quality products and their relationship to our lives. It’s a simple but critical message: keep your gear in action longer and take some pressure off our planet.”
The Worn Wear Wagon is a one-of-a-kind custom vehicle, created by artist/surfer Jay Nelson. The solar-powered camper shell is made from redwood salvaged from giant wine barrels and mounted on a ’91 Dodge Cummins fueled by biodiesel. The mobile repair shop, complete with an Industrial Juki sewing machine, will be open to anyone who brings in a garment, regardless of brand. The tour will aim to educate visitors about the philosophy behind Patagonia’s Worn Wear program, in addition to offering up some fun with food, drinks and live music.
In November 2014, Patagonia announced a Black Friday investment in Yerdle, an innovative company providing a simple way for people to put goods back into circulation and avoid buying new – capturing the value of what they already own to save money and the planet. The investment, made through our internal venture fund, coincided with Worn Wear Swap Events in stores around the country, allowing customers to bring in their used Patagonia clothing and swap it with something off the rack.
At the end of the day, we can tinker with our supply chain, improve sourcing, use all-recycled fabrics and give away millions of dollars to environmental organizations until the cows come in, but nothing is more important and impactful than keeping our clothing in use for as long as possible. In fact, by keeping our clothing in use just nine extra months, we can reduce related carbon, waste and water footprints by 20-30 percent each, according to the UK-based group WRAP – simply because we’re making and throwing away less.
About Patagonia
Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified B-Corporation, Patagonia’s mission is to build the best product,cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $56 million in grants and in-kind donations to date.
TOUR DATES:
SAN FRANCISCO, CA // SATURDAY 4/4/15
Mollusk Surf Shop
4500 Irving ST 94122
Repairs // Buy Used // DIY Fix: 4 – 7 PM
Special Screening: The Fisherman’s Son
Showtime: 8 PM
SAN FRANCISCO, CA // TUESDAY 4/7/15
Four Barrel Coffee
375 Valencia ST 94103
Repairs // Buy Used // DIY Fix: 8 – 2 PM
SAN FRANCISCO, CA // TUESDAY 4/7/15
Yerdle Special After Party: 5:30 – 10 PM
501 York ST 94110
Repairs // Buy Used // DIY Fix: 5:30 – 6:30 PM
BEND, OR // FRIDAY 4/10/15
Smith Rock Trailhead
Smith Rock State Park, Terrebonne 97760
Repairs // Buy Used // DIY Fix: 9 AM – 5 PM
BEND, OR // SATURDAY 4/11/15
Smith Rock Trailhead
Smith Rock State Park, Terrebonne 97760
Repairs // Buy Used // DIY Fix: 9 AM – 5 PM
PORTLAND, OR // SUNDAY 4/12/15
Patagonia Portland
907 NW Irving ST 97209
Repairs // Buy Used // DIY Fix: 11 AM – 6 PM
Happy Hour: 6:30 PM – 9 PM
SEATTLE, WA // WEDNESDAY 4/15/15
Feathered Friends
119 Yale Avenue North 98109
Repairs // Buy Used // DIY Fix: 12 – 7 PM
Special Screening: Worn Wear Film
Showtime: 7:30 PM
MOAB, UT // SUNDAY 4/19/15
Wabi Sabi
411 Locust Lane 84532
Repairs // Buy Used // DIY Fix: 11 AM – 6 PM
BOULDER, CO // WEDNESDAY 4/22/15
University of Colorado Boulder
University Memorial Center
1669 Euclid Ave 80309
Repairs // Buy Used // DIY Fix: 10 AM – 3 PM
BOULDER, CO // WEDNESDAY 4/22/15
Movement Boulder
2845 Valmont Rd Boulder 80301
Repairs // Buy Used // DIY Fix: 5 PM – 8 PM
FORT COLLINS, CO // THURSDAY 4/23/15
New Belgium Brewery
500 Linden ST 80524
Repairs // Buy Used // DIY Fix: 12 – 5 PM
Happy Hour: 5 – 7 PM
Special Screenings: Fisherman’s Son + Worn Wear Film
Showtimes: 3, 5 and 7 PM
CHICAGO, IL // SUNDAY 4/26/15
Patagonia Lincoln Park
1800 North Clybourn 60614
Repairs // Buy Used // DIY Fix: 11 AM – 6 PM
NASHVILLE, TN // WEDNESDAY 4/29/15
Imogene + Willie
2601 12th Ave South 37204
Repairs // Buy Used // DIY Fix: 10 AM – 5 PM
NASHVILLE, TN // WEDNESDAY 4/29/15
Climb Nashville
3600 Charlotte Ave 37209
Pint Night Happy Hour: 7 PM – 10 PM
ASHEVILLE, NC // FRIDAY 5/1/15
RiverLink Music Festival
144 Riverside Dr 28801
Repairs // Buy Used // DIY Fix: 5 PM – 10 PM
RALEIGH, NC // SUNDAY 5/3/15
UNC-Chapel-Hill
Corner of South Road and Raleigh ST 27899
Repairs // Buy Used // DIY Fix: 11 AM – 5 PM
RALEIGH, NC // TUESDAY 5/5/15
Great Outdoor Provision Co.
2017 Cameron ST 27605
Repairs // Buy Used // DIY Fix: 11 AM – 5 PM
Happy Hour: 5 – 7 PM
FAYETTEVILLE, WV // THURSDAY 5/7/15
Water Stone Outdoors
101 Wiseman Ave 25840
Repairs // Buy Used // DIY Fix: 10 AM – 5 PM
BROOKLYN, NY // SATURDAY 5/9/15
Pilgrim Surf
68 North 3rd ST Brooklyn 11249
Repairs // Buy Used // DIY Fix: 11AM – 5 PM
Special Screening: The Fisherman’s Son
Showtime: 8 PM
NYC, NY // SUNDAY 5/10/15
Patagonia SoHo Store
72 Greene ST 10012
Repairs // Buy Used // DIY Fix: 11 AM – 5 PM
BOSTON, MA // TUESDAY 5/12/15
Patagonia Boston
346 Newbury ST 02115
Repairs // Buy Used // DIY Fix: 11 AM – 5 PM
