Simms Splits with Al Perkinson
Simms Fishing Products has parted ways with Al Perkinson, who had been the company’s vice president of marketing. Prior to that, Perkinson was VP of marketing for Costa del Mar. Rich Hohne, a 10-year veteran at Simms has been promoted to senior director, and will assume the marketing helm for the Simms brand.
For more insights on social media, marketing your business, podcasts, and other things that will help your business, check out the latest print version of Angling Trade, which is coming to you now. You can see a digital version of that issue here.
See This New York Times piece on Instagram and fishing…
Clarification:
The MannU event at Trouthunter in Idaho isn’t the AFFTA Dealer Summit. AFFTA is just helping them promote the event.
