In honor of the 50th anniversary of Earth Day, Smith is proud
to announce its new CORE Collection of eyewear made from post-consumer water bottles,
offering a renewed commitment to support and encourage those that love the outdoors to
consider the environment with every purchase.
Launching the series is the debut of the Lowdown 2 CORE, with
the familiar styling and features of Smith’s top selling frame and
enhanced with a recycled approach to maintain a continued
consciousness towards sustainable manufacturing.
Each Lowdown 2 CORE frame is made entirely from 5 recycled
plastic bottles – aside from the stainless steel barrel hinges – with
polarized lenses made from Smith’s castor-oil based Evolve
material. The durable and lightweight frame features embossed
logo detailing eliminating the use of adhesives. Each pair comes
with a microfiber bag also made from recycled plastic bottles, and
boxed in 100% recycled packaging.
The Lowdown 2 CORE sunglass (MSRP $129) is available on
smithoptics.com beginning April 22, 2020, and at select specialty
retailers soon.
Popular Smith styles, including the Eastbank and Shoutout frame
designs, will launch with environmental considerations among the
CORE Collection in August 2020 and will be available online and at
select specialty retailers worldwide.
The CORE Collection embodies Smith’s responsibility to its
community to deliver products that enables the brand to make consistent and measurable
steps forward to reducing its environmental impact, while helping promote and support the
causes that affect the entirety of the outdoor and active communities as a whole.
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About Smith:
Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first
snow goggle featuring a sealed thermal lens and breathable vent foam. With over 50 years of
innovation and design experience, Smith is widely known today as an industry leader that
pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized
performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling
experiences in snow, surf, bike, fish and peak performance outdoor adventures with a
comprehensive collection that exudes modern style and vibrant personality. To Smith, the
experience is everything. Smith is part of Safilo Group. Additional information is available at
smithoptics.com.
