The Fly Shop, based in Redding, California, has for years been known as one of the fly fishing’s preeminent travel resources, sending anglers all over the world to chase adventures. But in the current reality of COVID-19, The Fly Shop has made the smart adjustment promoting its regional destinations and guide service. This flip-page magazine mailed yesterday to 45,234 previous TFS clients in California, Oregon, and Nevada, and e-mailed to 103K retail customers.
Said The Fly Shop owner Mike Michalak: “In this post-Covid atmosphere shops have to get better or die.”
