From SIMMS:
Simms Announces March 3rd, G3 Day — A Day to Honor and Acknowledge
20 Years of Design and Development Perfection of their Most Iconic Wader.
Bozeman, Mont. (March 1, 2022) – Simms Fishing Products, manufacturer of waders, outerwear, footwear, and technical apparel in fishing designate March 3, 2022 G3 Day. This year’s inaugural celebration coincides with the unofficial start of the 2022 fishing season as well as the 20th anniversary of arguably Simms most iconic product, the G3 Guide Stockingfoot Wader.
In January of 2022, Simms released an all-new G3 Guide collection inclusive of the Men’s and Women’s G3 Guide™Stockingfoot Wader, and the Men’s G3 Guide™ Wading Pant. In addition, the new G3 Guide collection brings with it, an all-new backpack, men’s jacket, and duffel.
The DNA of G3 can be found in virtually all Simms waders that have come after it, making it the most important franchise in the brand’s history.
Originating from a rock solid foundation of dedication and an unwavering commitment to achieve perfection, G3 raised the bar of what’s possible in terms of comfort and performance in a wader.
Over the course of the past 20 years, Simms has continuously gone the extra mile sourcing the highest performing fabrics possible, engineering the most innovative fishing focused features, and has spared no expense in order to manufacture the most durable wader possible that’s made by hand, heart and soul in Bozeman, Montana. Present day, all of this tireless work has culminated in the most comfortable, durable, performance driven G3 Guide Wader Simms has ever released.
“G3 Day isn’t only a day to celebrate the launch of a new G3, it’s a day to honor its 20-year legacy and pay homage to all the folks who have hand in creating an industry icon,” says Simms CEO, Casey Sheahan. “We understand and respect that for many years, anglers have loved their G3s. That said, before we offer a new iteration, it’s critical that the improvements we make are going to be improvements that anglers will immediately and easily recognize. I can say with all the confidence in the world, that’s exactly what we’ve achieved with the new G3.”
Roughly 18 months ago, Simms’ product team began leaning into the 20-year design and development history and set forth to create the best, most performance driven G3 to date. Compared to its predecessor, the new G3’s boasts a 7.5% increase in tongue tear strength, a 23% increase in standard puncture resistance, an 84% increase in pinhole puncture resistance, all the while increasing breathability by 33%.
Built with a highly breathable 3-layer GORE-TEX® Pro Shell upper, the real secret to these radical increases in durability and performance has to do with an all-new 4-layer GORE-TEX® Pro Shell fabric package found in the lower portion of the wader. In addition to the fabric, the new G3’s for the first time ever now come equipped with an air-mesh suspender package that allow all-day comfort like never before. The durability of the built-in gravel guards have also been improved by removing the longstanding boot hook and including a reinforced seam on the bottom to eliminate fraying. Another small, but greatly appreciated detail is a new drop-in pocket on the inside of the wader.
Virtually all of the features that originally put G3 on the map remain, such as the patented front and back leg seem that offers maximum mobility as well as durability, an oversized zippered chest pocket, zippered reach through micro-fleece lined handwarmer pockets, and anatomically correct left and right stockingfeet with an antimicrobial finish that provide unmatched comfort and a warm fit inside wading boots.
“G3 represents quality, craftsmanship, performance, and innovation, but most importantly, G3 represents reliability. In terms of waders, it’s the gold standard,” says Simms Chief Product Officer, Jordan Wand. “As far as the future of G3 goes, based on the 20-year reputation it has earned, G3 isn’t going anywhere. I will say however, when it comes time for the next iteration, we are really going to have our work cut out for us. This one is going to be tough to beat.”
HELP US CELEBRATE G3 DAY ON MARCH 3RD by utilizing any of the content found in the link below on your social media channels. Feel free to use provided copy, or better yet, caption your post with a G3 testimonial of your own and please tag @simmsfishing and use #G3Day
About Simms Fishing Products: Established in 1980, Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. The full line of Simms gear is available at specialty and large format retailers across North America as well as www.simmsfishing.com.
