From Trout Insights, Inc.
TroutRoutes obtains Series A funding to grow their platform
Trout Insights Inc., parent company of trout fishing app TroutRoutes, is excited to announce a partnership with Minnesota-based Traction Capital for a Series A fundraising round. Traction Capital brings both the funding and the experience to help TroutRoutes grow their platform as they tackle the U.S. market.
Funding will be used in three key areas (1) product enhancements to the TroutRoutes app, (2)
expanding to new geographies and (3) marketing and business development. Today,
TroutRoutes is the #1 fly fishing app in the Apple and Android app stores with geographical
coverage in 33 states. The partnership with Traction Capital will enable TroutRoutes to
accelerate the platform to the lower 48 of the United States, enhance and expand the software
platform, and build out a formal marketing and business development team.
“What we’re most excited about is the mentorship and integrated approach to Traction as a
capital partner. The next phase of our project will require more than an early product and an
excited early adopter cohort; we’ll need structure, process and people and I can’t think of a
better partner for this than Minnesota-based Traction Capital and the leadership with Shane
Erickson.”
The founder Zach Pope is an avid trout angler himself and noticed firsthand the opportunity in
the market. In addition to angling, Pope also has experience in technology engineering and
management in the medical device space with a Masters in Management of Technology from
the University of Minnesota. TroutRoutes has grown rapidly in 2022 and now has 4 employees,
with several active openings in technology (software engineering), marketing and operations.
Traction and TroutRoutes are excited to join forces during this period of rapid growth. With
strong entrepreneurial spirit, Traction looks forward to helping Zach grow his team with more
likeminded, hardworking individuals. “Zach is an incredibly smart and driven individual. The
Traction Capital team and I are very impressed by the platform he’s developed and can’t wait
to see the company accelerate as he grows his team.” says Shane Erickson, founder and
Managing Partner of Traction Capital.
