August 10, 2011 (Bainbridge Island, Wash.) –Sage Manufacturing, launches a new website to better feature Sage products and provide an interactive format to engage fly anglers from around the globe. New product pages and a section called The Current informs users of what Sage has to offer fly anglers beyond fly fishing products.
“Telling our story through our new site allows visitors to become more in tune with Sage with detailed product pages, illuminated lifestyle images, engaging videos as well as The Current which invites visitors to explore the Sage brand world beyond manufacturing fly rods,” notes Sage marketing manager, Eric Gewiss. “Users have the opportunity to read stories, learn techniques and connect with the Sage family while hearing from the broader fly fishing community.”
The new product pages are more comprehensive with an image-based pull down menu that delivers a user-friendly format to learn more about Sage performance fly rods, reels, luggage, apparel, and accessories. Once a style of rod or reel is chosen, users can learn in greater detail about the product with 360 degree images, a list of features, product reviews and even a way to share the item with others through social media channels. Visitors to the site can also find recommended products to complement the product viewed on the page.
The section called The Current on the new website hosts the Sage blog, sponsored videos, trailers, Sage videos and stories about destination fishing from around the world. From Chile and Japan, to South Africa and Australia, the Destination Fishing section allows users to experience adventures from locations coveted by fly anglers worldwide. The blog section of The Current features new products, news, events, conservation initiatives, techniques, as well as featured stories from writers in the fly-fishing industry. Sage’s web address is www.sageflyfish.com
