From Costa:
Born on the water in 1983, Costa Sunglasses is celebrating 40 years of making the best sunglasses on the planet and protecting the watery world we call home. For those like us who don’t just spend their life on the water, but fully come to life on it, big days are coming.
Whether you’re gearing up for an epic tarpon season, just putting the boat back in the water or planning your next adventure off-the-grid, we invite you to join Costa this summer as we toast to 40 years of witnessing history and setting our sights on the moments yet to come.
“With 40 years of adventures, Costa’s history books are filled with unbelievable moments worth celebrating. We’ve come a long way since 1983 – bearing witness to 40 years of product innovation, working just as hard to protect the waters we love as we do to embrace them, and growing a loyal community that’s just as obsessed with the pursuit of those heart-stopping, water-filled moments as we are,” said Justin Cupps, Costa Senior Vice President.
“Over the next few months, we look forward to continuing our celebrations the best way we know how with our core community and beyond. You’ll find us supporting decade-long conservation partners, joining Costa Pros and Ambassadors at upcoming events, venturing out to inspire fellow watermen and women to ‘see what’s out there,’ and witnessing the latest in product technology.”
Today, Costa kicks off its newest brand campaign, ‘Water Is Our Witness,’ tying together the brand’s history and looking forward to the future of Costa. The campaign features Costa ambassadors Kimi Werner (Spear Fishing), Mark Healey (Surfing), Justin Lee (Diving), Duane Diego (Offshore Fishing), Chris & Sarah Wittman (Inshore Fishing, Captains For Clean Water Co-Founder), Jack Ho (Foiling) and Forrest Galante (Exploration).
“Everything we do as a brand – past and present – points back to the water. It’s where we fulfill our higher calling, where we experience some of life’s most epic moments, and what quenches our thirst for more – so what better way to pay homage to the common denominator that unites us all? That’s what led to the idea behind ‘Water Is Our Witness,’ and why we’re really stoked to share this one,” said John Acosta, Costa Vice President Marketing.
So, before we reveal what’s next from Costa, climb aboard, enjoy our ‘Water Is Our Witness’ spot (and 40th Anniversary spot, if you missed it!), and get ready for more to come!
