Legendary Flyfishing Store Up For Sale

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Exterior of Bob Marriott's Fly Fishing Store, featuring fly fishing gear signage, travel agency services, and a "For Sale" sign. Established in 1979.


By: Kevin Bell, owner of Bob Marriotts

With a heart full of gratitude, I want to share an important decision about Bob Marriott’s Flyfishing Store and Wild on the Fly Adventure Travel. For over 35 years, this shop and travel department have been my passion and a cornerstone of my life. From working for Bob Marriott to becoming an owner, it has been an incredible journey filled with cherished memories, friendships, and adventures.

Now, my wife and I are ready to focus on family and fully embrace life as grandparents. While stepping away is bittersweet, it’s time to pass the torch to someone who will continue the legacy of the shop and travel business.

Thank you all for your unwavering support—it has meant the world to me.

Cast Into a Legacy: Bob Marriott’s Flyfishing Store and Wild on the Fly Adventure Travel

Step into the world of fly fishing at its finest with the extraordinary opportunity to own Bob Marriott’s Flyfishing Store, a name that has stood as a pillar of the industry for over 45 years. Alongside this iconic outfitter comes Wild on the Fly Adventure Travel, a premier travel service offering curated fly-fishing adventures to the most coveted destinations around the globe. Together, these two entities form a powerful combination of retail, expertise, and unforgettable experiences.

A Legacy of Excellence

Bob Marriott’s Flyfishing Store isn’t just a retailer—it’s a cornerstone of the fly-fishing community. Renowned for its unparalleled selection of gear and equipment, exceptional customer service, and a global reputation for quality, the store has served as the ultimate destination for anglers of all levels. Paired with Wild on the Fly Adventure Travel, which specializes in guiding clients to bucket-list fishing destinations, this is more than a business—it’s a gateway to the world of fly fishing.

Location and Reach

Situated in Fullerton, California, the store enjoys a prime location with access to year-round fishing opportunities in the Sierra Nevada, Pacific Coast, and beyond. Even more impressive, its established e-commerce platform and global reach mean customers from around the world rely on Bob Marriott’s for their angling needs. Meanwhile, Wild on the Fly Adventure Travel extends the business’s influence into experiential travel, connecting anglers with unforgettable fishing adventures in iconic locations like Patagonia, Alaska, New Zealand, and the Seychelles.

What Makes This Opportunity Unique

  1. Two Complementary Businesses:
    • Bob Marriott’s Flyfishing Store: One of the largest fly-fishing retailers in the world, offering a vast inventory of gear, tackle, apparel, and accessories, plus a loyal, global customer base.
    • Wild on the Fly Adventure Travel: A trusted travel service specializing in high-end, tailored fly-fishing experiences in legendary destinations.
  2. Global Reputation:
    • Bob Marriott’s is synonymous with quality and expertise, making it the trusted name for anglers worldwide.
    • Wild on the Fly has cultivated a reputation for delivering world-class fishing trips, creating opportunities for repeat business and new ventures.
  3. Thriving Online Presence and Travel Opportunities:
    • A robust e-commerce platform generates steady revenue from an international audience.
    • Wild on the Fly offers high-margin experiential travel services, allowing you to capture the growing interest in fishing tourism.
  4. Loyal Customer Base and Exclusive Partnerships:
    • A long-standing, repeat clientele who value expert advice, premier gear, and personalized travel planning.
    • Strong relationships with major brands and exotic travel destinations ensure exclusivity and credibility.
  5. Boundless Potential for Growth:
    • Expand retail offerings, guided trips, and online sales with new technologies and marketing strategies.
    • Scale Wild on the Fly by introducing additional destination packages, family-friendly trips, or off-season adventures.

Why This Opportunity is Unmissable

Bob Marriott’s Flyfishing Store and Wild on the Fly Adventure Travel offer the rare chance to own not just a business, but a globally recognized brand and an unparalleled lifestyle venture. Whether you’re a passionate angler ready to dive into the heart of the industry or an entrepreneur seeking to invest in a thriving market, this dual opportunity is your ticket to making a mark in the world of fly fishing.

Take the reins of this iconic business and travel brand, and build on the legacy of excellence, adventure, and community that Bob Marriott’s and Wild on the Fly have cultivated for decades.

Serious inquiries only please

Call Kevin @ 714-404-2007

Collage of a fishing supply store interior, showcasing aisles of rods, reels, clothing, tackle boxes, and accessories, with a store entrance sign reading "Bob Marriott's Fly Fishing Store.

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