From Simms:
Simms Partners with Archive to Launch Resale Marketplace, Keeping Quality Gear on the Water.
A good piece of gear should never retire early. That’s why Simms Fishing is launching Simms Recast, a resale platform powered by Archive that helps anglers buy and sell pre-owned Simms outerwear, boots, packs, and more. Whether it’s a weatherproof piece of outerwear with seasons left in it or a pack ready for its next adventure, Recast keeps Simms gear in action — right where it belongs.
“Simms Recast is more than just a resale platform — it’s about fostering a stronger connection within the angling community and ensuring our gear stays in use for as long as possible,” said Ben Christensen, Head of Simms. “By making our products more accessible through resale, we’re expanding our reach and welcoming new anglers into the Simms family, all while staying true to our commitment to quality and conservation.”
At launch, Simms Recast operates as a peer-to-peer marketplace, where anglers can list their own used Simms gear and sell directly to others. Down the line, Simms will introduce a Managed Resale model, offering an even more seamless way for customers to buy and sell pre-owned gear.
As one of the first fishing brands to embrace resale, Simms is pioneering circularity in the angling world — reinforcing its long-standing commitment to product longevity and sustainability. Simms Recast extends the brand’s repair and warranty programs, giving anglers a trusted place to keep great gear in play while making high-quality products more accessible.
“Resale is a natural fit for Simms, a brand built on quality and gear that’s made to last,” said Emily Gittins, Co-Founder and CEO of Archive. “With Recast, Simms is not only opening up its products to a broader community of anglers but also reinforcing its commitment to keep great gear going. We’re thrilled to power this program and help Simms bring circularity to the fishing world in a way that feels authentic to its brand and customers.”
Simms Recast is part of the brand’s 2026 vision: “What is the Future of Fishing?”—a commitment to sustainability, innovation, and a stronger fishing community. Whether you’re an experienced angler looking to offload gear or a newcomer just getting into fishing, Recast makes it easier to access the industry’s best gear — because great gear deserves a second run.
Learn More at: Simms ReCast
About Simms Fishing Products
Established in 1980, Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. The full line of Simms gear is available at specialty and large format retailers across North America as well as www.simmsfishing.com.
About Archive
Archive is a technology platform that powers innovative and profitable resale businesses for more than 50 brands globally, including The North Face, Oscar de la Renta, New Balance, and Dr. Martens. The company’s comprehensive circularity platform enables brands to launch and scale resale businesses that keep products out of landfill, while simultaneously unlocking a new revenue stream, building customer loyalty and driving customer acquisition. Archive was named one of Fast Company’s Most Innovative Companies in Retail in 2024. To learn more, visit archiveresale.com.
