Back Issues

Contents Include:

• The 2019 IFTD Show Guide
• Vision for 2020
• Women in Fly Fishing
• The Denver Carp Scene
• Pebble Update
• Product Reviews… and More.

Contents Include:

• Marketing Ground Game
• Fishing Tasmania
• Product Reviews
• Uncle Ted’s Cutthroats
• The Economics of Outdoors
• a Few Harrumphs… and More.

Contents Include:

• The Swag Patrol
• Ambassador Game
• Looking Back 10 Years
• Women in Fly Fishing
• New Product Skinny…
• And more

Contents Include:

• Podcasts
• Navigating Digital Display Ads
• New Rod on the Rack
• Selling “Experience”
• Facebook Marketing
• Quit Counting… and More

Contents include:

• Reaching More Customers
• Catch-and Release Rethought
• Making Hay at a Trade Show
• AT at 10 Years
• Gobs of Product Spiel… And More

Contents include:

• Search Engines
• Dressing up your Brand
• The Trade show is Coming Home
• Record Chasing
• Trout Tips
• Wine and Fly Fishing… And more

Contents Include:

• Simms and the Bass World
• Loving and Hating Competitive Fly Fishing
• Sage Launches the “X”
• The State of the U.S. Fly Market
• Follow-Ups on Magnuson-Stevens… And More.

Contents Include:

• Fly Fishing as a Cure for the “Stupissance”
• The Best Fly Lines
• Women in Fly Fishing
• Filming Rules
• Reputation Management
• Public Lands Fight
• and much more…

Contents Include:

• Recruiting… does it even matter?
• Dropping the participation trophies?
• Cortland turns 100.
• The Bahamas situation.
• We need our public lands.
• and much more…

Contents Include:

• Sage and RIO to Sell Direct
• New Products for 2016
• Confronting the Elephants in the Room
• Fair Flies
• Thinking Outside the Box
• The State of the Trout
• and much more…

Contents Include:

• Eight Questions to Help You Know Your Customer Better
• Cuba for Gringos
• Social Media and the Fly Shop
• The Impending Death of the Grip ‘n Grin
• and much more…

Contents Include:

• Why Wild Fish Matter Most
• What We Know About Retailers
• What Retailers Need to Know About Customers
• A Book for a Country
• Urgency in Utah
• and much more…

Contents Include:

• AT 20: The Best New Products for 2015
• Boutique Rods
• Selling Montana
• Carolina Boom
• Making Better Fly-Fishing Videos.
• and much more…

Contents Include:

• Mobile Devices and In-Store Sales
• Non-Fly Impulse Buy Options
• Figuring Out Carp
• Creating a Nonprofit/Competitive Fly Fishing
• Teachig Through Tenkara
• Steelhead Waters in Danger
• What’s Next?
• and much more…

Contents Include:

• Jim Murphy’s Candor
• Jungle Angling
• War on Culverts
• Creating a Nonprofit/Competitive Fly Fishing
• Inland Oceans
• Our Leg Up on Golf
• and much more…

Contents Include:

• Growing Smarter
• Website 101
• Film Season Arrives
• TU Support Pays Dividends
• Tailwaters Book
• Guiding Smarter than the Indicator
• and much more…

Contents Include:

• Rod Warranties Revisited
• What We Learn from Yoga Pants
• Hot List of New Gear
• The Evolution of Fly Product
• Young Entrepreneurs
• Predatory Angling
• and much more…

Contents Include:

• Leaving the Rat Race for the Fly Shop
• The Industry Gets a Facelift
• Scuba Business Lessons
• Retro Chic
• Knockoffs
• Carp Book
• Show Talk
• and much more…

Contents Include:

• Getting Smart About Point of Sale
• The Adventures of Oliver White
• Innovative Fundraising
• The Things We Should Agree Upon
• Great New Books
• The Royal Treatment
• and much more…

Contents Include:

• Women and Fly Fishing
• Politics for Anglers
• Great Expeditions
• The Access Battle
• Bristol Bay Update
• An American Manufacturing Success Story
• and much more…

Contents Include:

• Twenty Years After “The Movie”
• Selling Flies
• Cabela’s Teaches
• Carp Tournaments
• The Complete Fly Fishing Writer
• Social Media Marketing
• IFTD Schedule
• Where to Eat in Reno
• and much more…

Contents Include:

• Effective Events for Shops
• Flying Pig Rods
• Building Guide Business
• Media Evolution
• Q&A with AFFTA’s new GM
• Steelhead in the Balance
• Arapaima in Guyana
• and much more…

Contents Include:

• All Fishing is Good Fishing
• Simms Sells Direct
• Conservation for Profit
• An Eye on Access
• The Client is Not Always Right
• Industry Beefs (Served Rare)
• Who’s Growing the Sport
• and much more…

Contents Include:

• Winning New Products for 2012
• Update Your Business Plan
• Train Your Staff
• A Profile of The Stonefly in Butte, Montana
• Pro Guide Direct
• Trends We Saw in 2011
• and more…

Contents Include:

• Golf and Fly Fishing
• IFTD Exhibitors and Floor Plan (Pg. 26)
• Making a Great Media Trip
• Loss Leaders
• Schools Revisited
• Discover Ireland
• DVD Profits
• and more…

Contents Include:

• Proprietary Products Heating Up Market
• Burke on Hair and Hackle
• Is Groupon Good for You?
• Icon Closes its Doors
• Undercover Fly Shop Guy
• Costco and the Trust Factor
• Travel, Tips, and More

Contents Include:

• 20 Reasons to Believe
• The Bundle Business (Lines and Reels)
• Santella on Books
• Q&A with AFFTA’s Jim Klug
• More on Pro Plans
• Ditch the Bobber

Contents Include:

• Q&A with the American Sportfishing Association
• Hot “Non-Fly” Buys
• Kodiak Island
• The Euro Perspective
• What’s the Deal with Pro Deals
• Killer Montana Guide Book
• Bie’s Backcast

Contents Include:

• New Rod Technology
• All About Margins
• Legend Frank Moore
• Reel People
• More from Guides
• Q&A with Andrew Bennett
• Growing the Sport

Contents Include:

• 25 Hot Products
• Selling Softgoods
• The Right Shop
• Fly Fishing in Schools
• Start a Travel Program
• Little Red Book of Fly Fishing

Contents Include:

• Trade Show Skinny
• The Changing Media Landscape
• Using Social Media for Sales Effect
• “Dear Mr. Print Editor
• Bahamas Travel
• A Tribute to the Great Charlie Meyers

Contents Include:

• The Value of Vision
• Slump Busting, Part II
• Fly Fishing’s Cousin
• Retailer Profile
• The New Value Paradigm
• Virginia Festival

Contents Include:

• 2009 Fly Fishing Retailer Show Guide
• The Rest of Denver
• Guides as Ambassadors
• Oh Canada!
• Leeson’s Latest
• TU Wades In

Contents Include:

• Shops Rule Consumer Opinions
• Hot Retailers in a Cold Market
• Beyond Fly Shop 101
• Mentors Matter
• Hardy Aims High
• Good Books

Contents Include:

• Replace Yourself
• Am I Too Old to Teach Fly Casting?
• My Favorite Professors
• Wagner’s To 10 Teaching Tips
• They Said It

Contents Include:

• Fish Free or Die
• Private Vs. Public
• Fishparks… Why Not?
• Why Media Matters More Now than Ever
• They Said It
• Now is The Perfect Time to Take Action

Contents Include:

• The Rest of Denver, Redux
• Tying into Sales
• A good Company, Hatch Reels
• Art in the Fly Shop, Part II
• Six for the Salt
• The Dream Shop

Contents Include:

• Monte Burke’s Letort Reflection
• Art in Your Shop
• How Retailers Earn Green by Being Green
• Pine Beetles
• Good News-Bad News on Whirling Disease
• Who’s Walkin’ the Eco Walk

Contents Include:

• Bowhunting vs. Flyfishing
• The Case for Imports
• Filson Wades In
• The Best of Both Worlds
• America’s Fish
• Great Lakes
• Back to School Profits
• True to the Red, White & Blue

Contents Include:

• The Video Boom
• The TV Bust
• All About the Internet
• Grassroots Marketing
• Work with the Press
• Blogging
• Good Websites
• The Skinny on MSRP

Contents Include:

• The Monster Next Door
• AFFTA Goes Large
• The Catskill Artist
• Fish N’ Chips
• Teaching Your Way to Success
• Competitive Spike