RepYourWater introduces SHOP SHARE
From Rep Your Water: Fly fishing is a tight knit community, and the lifeblood of that community are the independent…
Browsing: online marketing
SIMMS Launches New #FishItWell Branding
From Simms: Simms has long been known as, “The Choice of Professional Guides and Anglers Worldwide” – this sentiment has…
Riversmith Drops Three New Excellent “Fishing” Videos to Benefit The Mayfly Project
Last night part of the Angling Trade crew had the “pleasure” of getting whooped at ping pong at the Rep…
Aspira Launches with More Than 30 Years of Expertise and Industry Insight in the Outdoor Recreation Space
From Aspira: Armed with a mission to cultivate a connected world through shared experiences, the former Outdoors division of ACTIVE…
Loon Outdoors names Headwaters Collective PR agency
From Headwaters Collective: Fly-fishing accessory company Loon Outdoors has named Headwaters Collective, a boutique PR firm specializing in outdoor industry…
A Fly’s Purpose: How to Show Your Brand’s Good Intentions
By Joel R. Johnson What would you say the purpose of a fly is? The off-the-cuff answer might be to…
Retargeting – The Killer Conversion Strategy
By D. Roger Maves Retargeting, also called remarketing (Google’s term), is one of the most effective conversion strategies used today…
Angling Trade Asks…
In our continuing efforts to get a better handle on the North American fly-fishing market, we need your input. This…
Three Ways to Focus Online Marketing Goals for 2014
With the start of 2014 right around the corner, your news feed is probably clogged with “Best of 2013” posts.…