New From Bauer Fly Reels – The New SST
From Bauer: Introducing the NEW Bauer SST. The SST fly reel combines an elegant and striking fresh colorful style with…
Browsing: Product News
Simms Fall Line – Dry Down and New Technical Outwear Lead the Line Offerings
From Simms: For Simms Fishing Products, technology to reinvent comfort on the water is hitting the market just in time…
YETI Introduces the Hopper Flip 12
From YETI: YETI®, a leading premium cooler and drinkware brand, is expanding their family of durable and portable soft coolers.…
Gogal Publishing launches five editions of Stream Map USA for Android
From Gogal Publishing: Gogal Publishing launches five editions of Stream Map USA for Android. Stream Map USA is the first…
Winston Unveils Energy Fly Lines
From Winston: Winston Energy fly lines were designed utilizing an entirely new scientific approach and state of the art analytics…
Fishpond’s “curb appeal”
We always expect Fishpond to bring something that absolutely leaps off the shelf (can we just concede that Fishpond is…
Check out Souplefly
We have soft spots in our hearts for smaller companies that do really innovative stuff (SmithFly… Vedavoo…) and this year’s…
Patagonia Wins Awards, Revamps Waders
Patagonia really kicked it this year with the awards. We particularly liked a couple products: The Women’s River Salt Jacket…
Scientific Anglers adds “AST Plus” slickness additive
Scientific Anglers has come out with a new series of fly lines called “amplitude” ($129.95) that features the new “AST…
Thomas & Thomas is back
We zoned in on two beautiful rod series from Thomas & Thomas—the Avantt for freshwater, and the Exocett for the…
Orvis Updates Helios2, Launches Made in USA Reels, Nippers, Pliers
Orvis has a very slick, stealth fighter-looking special edition version of the popular Helios2 that it will start selling in…
Welcome Back G.Loomis
Sure, G.Loomis never really went away, but from my casual observer’s seat in the business of fly fishing, it seems…
Scott Fly Rod Company Introduces “Flex”
Scott Fly Rod Company has introduced “Flex” and this may well be one of the biggest movers in terms of…