Print Might Not Be Dead After All… (At Least Not for Hunters and Anglers)
Granted… you’re reading this online, but because we have the other oar dipped in the print world, we felt like…
Browsing: Trend Data
Simms Fishing Products Prepares for Exciting Future By Teaming with Castanea Partners
From Simms Fishing Products: Simms Fishing Products announced today that it has received a long-term investment from Castanea Partners. Founded…
Southwick Associates Powers Research Behind OIA’s “Outdoor Recreation Economy Report”
From Southwick Associates: Fernandina Beach, FL. -Outdoor recreation is one of our nation’s largest economic drivers supplying jobs and revenue…
AT Survey: Do Your Customers Travel Internationally?
This is a fair question for both retailers and manufacturers, because we know you all are taking a hard look…
Southwick Associates Annual Market Reports Available
From Southwick Associates: For those outdoor businesses seeking the best intel available on the size and health of their specific…
AT Survey: How important are top-shelf fly rods to the overall sales picture of the average fly shop?
Now that we just spent all that energy on a new high-end fly rod (and will have more of that…
2015 AFFTA Fly Fishing Retailer Survey Available
From AFFTA: The American Fly Fishing Trade Association (AFFTA) has just released the 2015 AFFTA Fly Fishing Retailer Survey. The…
The AT Survey… How “Dumb” Should We Aspire to Be?
Sounds silly, but it’s a very serious question. In fact it’s probably at the root of most of the fly…
AT Survey: Best to Be a Big Fish in a Small Pond, or a Small Fish in a Big Pond?
Many of you have seen some social media scuttlebutt lately about one of the largest companies that sells through fly-fishing…
Get the Insights You Need Without Paying for a Full Survey – Southwick Consumer Omnibus
From Southwick Associates: Consumer information is essential to today’s business owners and marketers, and surveys often provide the best way…
AT Survey: How Successful Are You at Selling at Off-Site Events?
In light of what we just said about consumer shows, we want to get a better idea of how valuable…
Licensed to Thrill?
Southwick Associates recently released a survey that showed that, while online license sales for hunting and fishing are on an…