From Southwick Associates: FERNANDINA BEACH, FL. – While a growing number of sportsmen embrace the availability and convenience of buying hunting and…
From Southwick Associates: Young anglers, female anglers and fishermen in urban areas are most likely to go years without fishing…
From Southwick Associates: Feedback from manufacturers indicates nine of ten new products introduced by companies fail to meet expectations, costing…
One of the points of discussion at the AFFTA summit (and one that comes up regularly, including in a feature…
From ASA and Southwick Associates: A new report about recreational fishing in the U.S. found that anglers in the Midwest…
From ASA: When it comes to anglers dropping in and out of the sport from year-to-year: there’s good news and…
From OUTDOOR RETAILER: What: Outdoor Retailer, the premier trade event featuring the best of the outdoor recreation market, including industry…
From OIA: Outdoor Industry Association® (OIA) today published the OIA Segmentation Full Report, which provides access to the full research…
From OIA: Nearly half of all Americans, 48.4 percent, participated in at least one outdoor activity in 2014. This equates…
From Southwick Associates: Although the outdoor market is one typically focused on male consumers, today, more than a quarter of…
From Southwick Associates: Did you know… Sportsmen spent $207 million on trail cameras in 2014? Or that the average modern…