Angling Trade Asks…
Help us understand just how dedicated the average fly-fishing consumer in America really is.
Browsing: Trend Data
Survey… Are You Going to the Trade Show(s)?
We ask it every year (because the answers change every year). And we want to get a good gauge, going…
Angler Trends Media Report for Jan-Feb 2014
The Angler Trends Media Report for Jan-Feb 2014 from AnglerSurvey.com is ready. This survey was active in March. For More…
Southwick Media Monitor Now Available To Help Guide Marketing & Advertising Investments
From Southwick Associates: How significant is social media when it comes to reaching outdoorsmen and women with product information? Which…
Question: Fly Fishing Products for Women—Not Enough, Too Many, or Just Right?
We all want to grow our businesses, and many in this sport believe that women anglers still offer vast potential. …
Anglers Reveal Top Dream Fishing Destination
From Southwick Associates: Hawaii, Florida, Texas, California, Costa Rica, Mexico, Guatemala, Panama, Alaska—all offer world-class fishing. And with cold weather…
Survey: Is carp fly fishing really a viable sales platform for your fly shop or not?
As you know, Angling Trade values the input of specialty retailers. We exist for you, and we rely on you…
Outdoor Product Sales Flat Again in October
From OIA: Fiscal October again brought flat growth for outdoor products, as sales rose just 0.3 percent to $825.2 million…
Women in the Outdoors: Numbers on the Rise
From Southwick Associates: The traditional image of men escaping for the weekend to experience the thrill and challenge of outdoor…
Outdoor Product Sales Flat in September
From OIA: Fiscal September brought flat growth for outdoor products, as sales rose just 0.4 percent to $896.6 million, according…
July-August 2013 Angler Trends Media Report
The July-August 2013 Angler Trends Media Report from AnglerSurvey.com is ready. About AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com: Launched in 2006, AnglerSurvey.com,…
Outdoor Product Sales Improve in August
From OIA: Sales of outdoor products increased 2.9 percent in fiscal August to $868.2 million according to the latest monthly…
Housing Deadline for OIA Rendezvous is Fast Approaching
From OIA: This Friday, Sept. 6, is the last day to secure discounted housing at Loews Coronado Bay in San…