Start Date: June 12, 2025
Apply/Send Resume: https://apply.workable.com/ombraz/j/28B304A4D2/
Propelled into the eyewear scene via an Indiegogo campaign in 2018, Ombraz is shaking up an industry that hasn’t seen a significant design shift in over 200 years by solving many of the inherent issues we’ve all experienced with eyewear. Since launch, Ombraz have won over 70 ‘Best Of’ Gear Awards and the armless design has emerged as a gear-favorite in the active lifestyle space.
We’ve got zero interest in shipping plastic around the world without delivering a substantial net-benefit environmental impact. Through our mangrove reforestation efforts – each pair is 1,714X carbon-negative, making Ombraz the most carbon-negative product available on the planet.
We’re building a fully remote team of masterminds to push the boundaries of normalcy and drive impact.
ROLE DESCRIPTION:
Building and nurturing meaningful connections is at the core of our growth strategy. Transparency, education, and trust are key pillars of that strategy. We want Ombraz on the planet’s most epic humans—ambassadors, creatives, affiliates, and key strategic partners and publications. We’re looking for a charismatic, highly organized individual who embodies the Ombraz brand. This silver-tongued wizard will collaborate with our team to identify, develop, and engage Ombraz communities and niche verticals—catapulting the brand into an industry ripe for innovation.
QUALIFICATIONS:
It bodes well if you have:
An obsession with your Ombraz
20+ years of unwavering tenacity, optimism, and rambunctiousness
20+ years of utter disregard for normalcy
5+ years of experience in e-commerce
2-3 years of experience managing affiliates/ambassadors
An acutely organized work routine
An ability to win people’s trust and support with exceptional oral and written communications
An ability to build meaningful networks, to identify and get ahold of the right people
Ability to communicate the Ombraz voice effectively
A natural tendency to draw people to your divine character
Results-oriented with the ability to calculate ROIs and reallocate resources as needed to drive value
A thorough understanding of PR calendars
An in-depth understanding of what it takes to succeed on Instagram, YouTube, and other digital media channels.
Experience organizing and executing marketing campaigns with multiple parties and in-house team members
The capacity to effectively communicate brand goals and vision to partners
Hyper-awareness of current events and local/global issues and the ability to navigate and leverage them effectively into brand communications.
ROLE SPECIFICS:
COMMUNITY BUILD and MANAGEMENT
Manage the community/brand awareness budget
Manage a seeding budget
Curate and develop meaningful, value-driving relationships with the most epic of humans.
Improve and implement Ombraz seeding strategy on all relevant channels
Get Ombraz on one big-time, influential person and drive value with that activation.
Manage the Ambassador Program
Define, develop, and execute a scalable ambassador strategy
Manage discovery and outreach. Use a targeted approach to increase ambassador diversity.
Activate and engage existing Ambassadors
Determine communication channel
Monitor communications
Develop and implement tracking metrics to ensure partners are fulfilling commitments and every seeded pair of Ombraz generates value
Determine seeding targets based on four core niches
Manage Pro Program
Develop a strategy to engage and activate pros
Build a scalable structure for dealing with/infiltrating key pro communities:
Outdoor industry guides
Fishing
Mountain
Kayak
Climbing
Search and rescue
Flight instructors and flight schools
Recreational hotspots
Lifeguards
Ski resorts
EDUCATION
Develop revamped/streamlined education (how to wear, tips and tricks) tactics for all partners
Ensure education tactics are implemented across each vertical
Test method and measure engagement and success
CONTENT CURATION
Streamline process of content curation with Social Media Engagement Associate and Marketing Manager
Discover and aggregate key content coming in from Ombraz Community
Strategically seed pairs to drive aesthetic value
SOCIAL MEDIA ENGAGEMENT
Manage Social Media Engagement Associate
Engage, build, and execute on key partnerships and ambassadors within Youtube and Instagram
Develop Youtube and Instagram comment education/engagement plan
PR and AFFILIATE PROGRAM
Develop a scalable affiliate strategy for athletes/ambassadors
Seek out and close on key opportunities
Co-manage Avantlink with Darby (Ombraz’ PR Agency)
Build a process to identify and integrate PR wins, awards, quotes, and videos into marketing calendar for paid, organic, and web storytelling
Set PR KPI’s
STRATEGIC PARTNERSHIPS
Ensure Ombraz has a presence at key industry events through brand partners and relevant athletes/influencers
Growth partnerships
Document key relationships with brands
REPORTING, ANALYTICS, and DOCUMENTATION
Work with Marketing Manager to align efforts with marketing calendar
Work closely with brand awareness metrics
Ensure all processes, tools, how-tos, etc. are documented and refined with Marketing Manager
Ensure all seeded pairs are documented and the seeding process is followed
Propose and present KPI’s for this role
Manage total return on ad spend
Measure return on community/brand awareness budget
