Hurricane Helene—how you can help.
Hurricane Helene cut a path of immeasurable destruction—500 miles wide, more than the distance between Boston and Washington, D.C.—from the…
Lizzie Strazza to direct marketing for Mayfly Outdoors
Longtime industry insider Lizzie Strazza, who has spent the last nine years at Carbondale, Colorado-based Backbone Media, will join Mayfly…
Have you been “greenwashed?”
This from OSHKI: The fashion industry is under increasing scrutiny for its impact on the planet, and rightfully so. One…
Fur Ban in Denver? Horsefeathers!
By Kirk Deeter Around 30 years ago, a fur store opened in Telluride, Colorado, and after mere days, that store…
AFFTA: How to Help and Where to Find Support – Hurricane Helene
A message from Lucas Bissett AFFTA Executive Director As the frequency of massive and powerful storms increase, so do the…
How to support Hurricane Helene recovery efforts
From Captains for Clean Water: Hurricane Helene caused unprecedented, widespread devastation throughout the southeast, and many communities along the storm’s…
CALIFORNIA FLY FISHER RETURNS—NOW BETTER THAN EVER!
From California Fly Fisher: California Fly Fisher, the iconic 31-year-old magazine, which many believed had seen its final issue last…
New Gift Idea For Anglers: Gyotaku Fish Printing Kit By Iko Fish Prints!
From IKO Print: The company provides a DIY fish printing kit that allows you to document some of your catches.…
Montana Stream Access Rally Oct 2 in Bozeman
From Yellow Dog: Montana Stream Access Rally Wednesday, Oct 2, 2024 Gallatin County Fairgrounds, Exhibit Building 1 5:30-7:30 PM Goal: To…
Far Bank Welcomes Tom Larimer as Director of North American Sales
From Far Bank: Far Bank Enterprises, the parent company of industry-leading brands Sage, Redington, RIO Products, and Fly Water Travel,…
CONSUMER CHOICE PRODUCT SUBMISSIONS OPEN TO DEC. 15
From The Fly Fishing Show: Product submissions for the Consumer Choice Awards at the 2025 Fly Fishing Show are open…