AFFTA Announces New Board Member Possibilities for 2011/12
The AFFTA board of directors is pleased to announce that 5 people have submitted their names for consideration as AFFTA board…
Patagonia Launches Multi-Year Enviromental Campaign About Freshwater
VENTURA, Calif. (June, 2011) — Patagonia Inc., has launched Our Common Waters, a two-year environmental campaign focused on the necessity…
Simms to debut New Line at ICAST show in July
BOZEMAN, Montana – Simms Fishing Products, manufacturer of waders and outerwear, expands into new segments of the fishing industry this…
Hackle Hassle in National News
By Chris Santella I woke up to National Public Radio’s Morning Edition the other day, as I do most days. …
Temple Fork Outfitters Introduces BVK Reels
From Temple Fork: BVK reels are machined from bar stock aluminum. The clear silver anodized frames and spools are ported…
Catskill Fly Fishing Center: Anglers Market/Hardy Bros Cup
Anglers will again meet on August 6 & 7 at the Catskill Fly Fishing Center and Museum for the 29th…
Kokatat, selects Pale Morning Media for public relations
ARCATA, CALIFORNIA – Kokatat (www.kokatat.com) technical apparel and accessories for dedicated paddlers, has selected Pale Morning Media as their public relations partner. Handcrafted in the…
Groupon’s Six Key Value Props – The Pro’s & Con’s
Groupon’s Six Key Value Props – The Pro’s & Con’s is a 1-page summary of Groupon’s 6-point value proposition including what advocates say about each.
Bauer Introduces the New MacKenzie CFX
Ashland, OR – Bauer has introduced the next generation Mackenzie CFX. Since its inception 16 years ago, this is the…
June 2011 Issue
The “Let’s Get Real” Issue Contents Include: Proprietary Products Heating Up Market Burke on Hair and Hackle Is Groupon Good…
Question: Will Fly Rods Ever Be As Species/Situation-Specific as Conventional Spinning and Casting Rods?
AT editors Kirk Deeter and Tim Romano were recently given an inside tour of the G.Loomis factory in Woodland, Washington. …
RBFF Amps Up Online Resources – Fly Fishing is Part of The Mix
The Recreational Boating and Fishing Foundation, the organization responsible for the national “Take Me Fishing” campaign to promote participation in…
TU Says the Colorado River is “Dying”
Guest Commentary by Erica Stock The Colorado River is Dying… and the fly fishing community must help save it. If…