Legendary Costa frames go PRO with new performance features
From COSTA: Stay out on the water longer and fish harder with Costa’s new Tuna Alley PRO and Reefton PRO…
Nautilus Reels Announces New Factory and Plans to Forgo Attending IFTD
Instead of showcasing reels at IFTD, Nautilus will continue to focus on reel production and make a donation to stream…
Sight Line Provisions Announces the Chroma Collection
From Sight Line Provisions Sight Line Provisions is pleased to announce the Chroma Collection — a new offering inspired by…
Angling Trade Survey: Who Really Cares About Casting?
I went down to the local river the other day and noticed a fair number of anglers on the water. …
Who’s going to duke it out for “best of show?”
Sage is going to make a push with its new R8 Core rod series. R8 Core is the company’s first…
Backcountry Hunters & Anglers Announces Rendezvous 2022
Backcountry Hunters & Anglers, the voice for our wild public lands, waters and wildlife, is pleased to announce North American…
Gamakatsu B10S Flourescent is great for low light situations
“The B10S is one of our most popular fly hooks,” said Gamakatsu’s Joe Quiocho. “The B10S is unique. Although heralded…
Bajio Sunglasses | New for 2022
Bajío, maker of blue-light filtering, sustainable performance sunglasses built to save saltwater flats around the world, has just…
Showing Up for Wild Fish and Clean Water
Patagonia Brings Wild Fish Activism to IFTD 2022 As our industry gathers for IFTD 2022, it’s never been more important…
Longtime fly-fishing media professionals launch new travel booking agency for adventurous anglers
Hatch Adventure Travel to offset carbon footprint for every trip it books Three longtime fly-fishing media professionals and avid anglers…
New Products from Ranger Outdoors and Sibling Brands for 2022
Established in 2017, Ranger Outdoors, LLC was created to bring together a team of both new and established quality, core…
Fast Selling Fish Decals for Your Fly Shop
Increase your fly shop’s revenue fast by adding our super high quality trout decals designed by world renowned artist and…